Although Midland’s based, Fashionfirst is one of the UK’s leading Fashion Show Production Companies, specialising in the production and organisation of events, fashion and catwalk shows.

For the last twenty years, Fashionfirst has produced diverse events, both locally and nationally, directed by Karen Irving, whose experience and in-depth knowledge of the fashion industry has bought new concepts, style and imagination into the business.
Drawing from a team of talented professionals including choreographers, stylists, music, stage and lighting technicians, Fashionfirst creates exciting and original shows that fire the imagination and ensure success every time.

Fashionfirst can also help with staffing for Trade Shows, Award Ceremonies, Conferences and Exhibitions.
Karen Irving
The team at Fashion First were a pleasure to work with. They provided a friendly, high quality, professional service and worked hard to meet our requirements. The finished show was exciting, dynamic and thoroughly enjoyable.

I would certainly recommend them.

Erica Burlace
CrownGate Shopping Centre.

“Fashionfirst has brought professionalism, entertainment and freshness to the BETA International Fashion Show every year for
18 years.
BETA International, the world's foremost equestrian and country trade exhibition, is delighted to work with Karen Irving to showcase exhibitor's latest collections against a backdrop
of stunning scenery, lights, music and dance.”

Claire Thomas
BETA International
Commercial Manager, EMC.




“As Sponsors of the BETA fashion show
we have been delighted to work with
Fashionfirst for the past four years.
Karen's shows are always dynamic and very exciting due to her unique styling, attention to detail and fantastic team!”

Alison Hill
Marketing Co ordinator
DJ Murphy (Publishers)


“We have used "Fashionfirst" regularly for the last 20 years, for full staged fashion shows, informal in-store shows and for photographic work, and never been disappointed. Karen is always super organised and totally reliable. Her models are professional, flexible and friendly.

I would not hesitate to recommend Fashionfirst.”

Janie Theaker,
Bridge, Solihull